Refreshing Comms: Internal communication for a better connected, feel-good, goal-achieving workplace
by: Liz Atkin (Author)
Publisher:Practical Inspiration Publishing
Publication Date: 7 May 2024
Language:English
Print Length:220 pages
ISBN-10:1788605853
ISBN-13:9781788605854
Book Description
You’ve just shared news of the latest plans with employees.Message sent and received - job done.But they ain’t buying it. Nothing has changed.Now what?Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time.In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.Learn how to make a compelling case to get people onsideGet intentional with an actionable comms plan aligned with your specific business goals and valuesLearn how to engage your audience with high value contentStart using internal comms as your powerful, strategic management tool that does the heavy lifting for youHow’s that for a message that hits the spot?Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
About the Author
You’ve just shared news of the latest plans with employees.Message sent and received - job done.But they ain’t buying it. Nothing has changed.Now what?Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time.In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.Learn how to make a compelling case to get people onsideGet intentional with an actionable comms plan aligned with your specific business goals and valuesLearn how to engage your audience with high value contentStart using internal comms as your powerful, strategic management tool that does the heavy lifting for youHow’s that for a message that hits the spot?Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
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