From Ice Cream To The Internet: Using Franchising To Drive The Growth And Profits Of Your Company
by: Scott Andrew Shane (Author)
Publisher:Pearson P T R
Publication Date: January 1, 2005
Language:English
Print Length:230 pages
ISBN-10:013149421X
ISBN-13:9780131494213
Book Description
"Scott Shane has long been a thought leader in franchsing. It is exciting to see a career's worth of work captured in this book. Business leaders who are serious about franchising as a vehicle for growth need to read this book."---Stephen Spinelli, Jr., Vice Provost for Enterpreneurship at Babson College and Co-founder of Jiffy Lube"This book provides keen insight to years of study in the world of franchising, meaningful to franchisor and franchisee alike. It is excellent reading for any and all considering taking a franchise concept to market."---David Kearsley, former President of Blue Rhino Consumer Products, LLC"Finally, a concise, authoritative and extremely well-written book for companies thinking about franchising their business. Shane's 10-years studying what makes some franchisors successful and others fail are brought to fruition with 11 salient and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business."---Rob Bond, Founder of worldfranchising. com and Publisher of Sourcebook Publications."Dr. Shane has authored a masterful and ground-breaking text on franchising. Substantiated with extensive, penetrating research and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, and entertaining fashion. This text is a must read for all franchisors and prospective franchisors."---Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & CompanyFor businesses seeking new paths to growth, franchising offers immense promise---and unique risks and pitfalls. All too often, decisions about whether and how to franchise are made based on anecdotal or unrealistic information. This book brings together the field's best research, helping you to decide whether to franchise, to understand the key factor associated with long-term success, and to build systems that work for franchisor and franchisee alike.Drawing on studies of hundreds of franchise systems in dozens of industries, Dr. Scott A. Shane identifies proven principles and techniques for the entire franchise system development process: defining products and services, planning support, establishing royalty rates and advertising programs, mapping territories, recruiting and managing franchisees, and much more.
About the Author
"Scott Shane has long been a thought leader in franchsing. It is exciting to see a career's worth of work captured in this book. Business leaders who are serious about franchising as a vehicle for growth need to read this book."---Stephen Spinelli, Jr., Vice Provost for Enterpreneurship at Babson College and Co-founder of Jiffy Lube"This book provides keen insight to years of study in the world of franchising, meaningful to franchisor and franchisee alike. It is excellent reading for any and all considering taking a franchise concept to market."---David Kearsley, former President of Blue Rhino Consumer Products, LLC"Finally, a concise, authoritative and extremely well-written book for companies thinking about franchising their business. Shane's 10-years studying what makes some franchisors successful and others fail are brought to fruition with 11 salient and proven rules that will greatly enhance the chances for success. Absolutely essential reading for anyone considering franchising his or her business."---Rob Bond, Founder of worldfranchising. com and Publisher of Sourcebook Publications."Dr. Shane has authored a masterful and ground-breaking text on franchising. Substantiated with extensive, penetrating research and scholarly analysis, Dr. Shane manages to convey this important information in a clear, concise, and entertaining fashion. This text is a must read for all franchisors and prospective franchisors."---Joseph Y. Adler, Vice-Chair, Franchise & Distribution Group, Davis & CompanyFor businesses seeking new paths to growth, franchising offers immense promise---and unique risks and pitfalls. All too often, decisions about whether and how to franchise are made based on anecdotal or unrealistic information. This book brings together the field's best research, helping you to decide whether to franchise, to understand the key factor associated with long-term success, and to build systems that work for franchisor and franchisee alike.Drawing on studies of hundreds of franchise systems in dozens of industries, Dr. Scott A. Shane identifies proven principles and techniques for the entire franchise system development process: defining products and services, planning support, establishing royalty rates and advertising programs, mapping territories, recruiting and managing franchisees, and much more.
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