Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business
by: Paul Cheek (Author),Bill Aulet(Foreword)
Publisher:Wiley
Edition:1st
Publication Date: April 2, 2024
Language:English
Print Length:288 pages
ISBN-10:1394223358
ISBN-13:9781394223350
Book Description
A hands-on, practical roadmap to get from great idea to successful companyIn Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics―like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products―that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor returnAn invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
About the Author
A hands-on, practical roadmap to get from great idea to successful companyIn Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics―like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products―that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor returnAn invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
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