When Followers Become Leaders: Rewiring Established and Non-Tech Companies To Lead In An Age of Accelerating Disruptions
by: Sodan Selva (Author)
Publication Date: 13 April 2020
Language: English
Print Length: 152 pages
ISBN-10: 173456010X
ISBN-13: 9781734560107
Book Description
It couldn't be more timely for this book that calls for business to deeply redefine and transform itself during this time of unexpected disruption by the Coronavirus (COVID-19) crisis and market correction.This book will change the way business leaders craft transformations and execute their businesses in these disruptive and uncertain times to deliver significant value. It provides foundational guidance for rewiring established and non-tech companies from within to transform to not only grow but also mitigate risks during an age of multifaceted disruptions. “It is in the midst of these disruptions that we can awaken to the realization that we need a boldly innovative way forward, a paradigm shift in the way we operate to navigate and thrive in these new realities…this book couldn’t be more timely for established businesses as it calls for transformation from within, a capital light operational discipline before moving capital heavy and a real focus on our internal powers as a company and business leaders.” - Marwan Fawaz, Executive Advisor, Google and AlphabetIt’s easy to keep moving forward with incremental adjustments to the way we do business despite the clear need for more substantive change. During times of accelerating multifaceted disruptions, both projected and unexpected, established businesses will need to rewire the way they operate to innovate and transform if they are to survive and lead in the 2020s and beyond. Most established business innovation initiatives have not truly innovated in the last two decades and have relied on the same tools of innovation labs, corporate venture capital and traditional innovation education, which although front and center in a company’s annual reports, can still be left at the fringes of most companies’ operations, with the exception of a handful of dominant technology players. The foundations and principles outlined in this book come from the Movement Maker program, which delivers a set of techniques that operators and business leaders apply to craft their companies’ transformations from within to deliver new lines of repeated growth to protect against foreseen and unforeseen disruptions. It also catalyzes and develops movements within a company that lead to new ways of working that are authentic to a company’s operators but also relevant for an age of accelerating disruptions. This book provides a pioneering roadmap for how established and non-tech businesses can rewire to lead the Fourth Industrial Revolution and level the business playing field.
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