The Bloomberg Way: A Guide for Journalists
by: John Micklethwait(Author),Paul Addison(Author),Jennifer Sondag(Author),Bill Grueskin(Author)&1more
Publisher: John Wiley & Sons
Edition: 14th
Publication Date: 15 Sept. 2017
Language: English
Print Length: 368 pages
ISBN-10: 1119272319
ISBN-13: 9781119272311
Book Description
Be fast, factual, and first with the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to business and financial reporting, with authoritative editorial guidance from the Editor-in-Chief of Bloomberg News. The lines between objectivity and opinion are becoming increasingly blurred, and the reality of today's media is that speed is paramount; this book shows you how to be the first to report without sacrificing accuracy or journalistic integrity along the way. Author Matthew Winkler walks step-by-step through the entire reporting process to describe the best practices used by an elite reporting institution, specific to reporting on the business and finance sectors. You'll learn how to avoid the common mistakes that catch reporters unawares, and learn insider tactics for working within the 24-hour news cycle. The discussion includes expert tips for taking a story from pitch to publication, along with extensive coverage of public responsibility, transparency, libel, and other ethical issues. Covering business and finance is a high-stakes specialty. While Journalism 101 still applies, this book goes way beyond to describe the essential Bloomberg guidelines for interviewing, writing, headlines, accuracy, and more. * Use the appropriate style, voice, and jargon * Cover markets and report on stocks, bonds, and currencies * Discuss debt, earnings, and M&A with authority in business stories * Follow the money when reporting on opinion polls and government financing Today's economy, business climate, and media environment have come together to ignite a perfect storm; instantaneous impact, widespread ripple effects, and global market influences make the business and finance reporter's job more high-stakes than ever. Accuracy and integrity are critical, and "assuming" can end your career. The Bloomberg Way provides the need-to-know guidelines that help business and finance reporters build a solid reputation.
About the Author
From the Back Cover In today's economy, news stories often have an immediate impact, amplifying the need for reliable reporting and journalistic excellence. By following the Bloomberg Way, any journalist can learn how to embrace this fast-changing world.The Bloomberg Way is the style and reporting guide of Bloomberg Editorial & Research, the leader in global financial and business journalism.??Now in its 14th edition, the book reflects the standards of accuracy and transparency that Bloomberg's first editor-in-chief, Matthew Winkler, brought to the newsroom at its inception in 1990. The latest version addresses Bloomberg's expansion across multiple platforms, including television, radio, the web, and magazines. It also offers guidance on learning a beat, using the Bloomberg Terminal, and storytelling with charts and graphs.
About the Author John Micklethwait has been the editor-in-chief of Bloomberg Editorial & Research since 2015. Previously, he was the editor-in-chief of The Economist. Paul Addison and Jennifer Sondag are editors for global training. Paul joined Bloomberg in 1994, and Jennifer joined in 2000. Bill Grueskin is a professor at Columbia Journalism School. Previously, he was Bloomberg's executive editor for global training.
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