Marketing the Museum

Marketing the Museum (Heritage: Care-Preservation-Management)

Editorial Reviews

Review
'Fiona McLean's book is particularly welcome since she has achieved a scholarly text, demonstrating clear understanding of the ethos of museums, as well as breadth of knowledge of marketing itself.'-Heritage Development
This book should be a resource, not just for museum marketing professionals, but also for museum directors, trustees, politicians and others who have oversight responsibility for museums.-Museum International

未经允许不得转载：电子书百科大全 » Marketing the Museum