Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law, Series Number 10)

Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law, Series Number 10)
by Lionel Bently (Editor), Jennifer Davis (Editor), Jane C. Ginsburg (Editor) & 0 more
Publisher: Cambridge University Press; 1st edition (12 Jun. 2008)
Language: English
Hardcover: 472 pages
ISBN-10: 0521889650
ISBN-13: 9780521889650
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Book Description
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers’ and non-lawyers’ perspectives, so that each commentator addresses and critiques his or her counterpart’s analysis. The perspectives of non-legal fields are intended to enrich legal academics’ and practitioners’ reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.