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Debating ‘Homo Academicus’ in Management and Organization: Ontological Assumptions and Practical Implications (Palgrave ...

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The Sales Skills Book: A Concise Introduction to the Art of Sellingby: Gerald Zankl (Author)Publication Date: 2024/5/2La...

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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy ...

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The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketingby: Terry Smith (...

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Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implicationsby: Stefan Markovic (Editor),Richard Gy...

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Principles of Marketingby: John Ericson A. Policarpio (Author)Publisher: Toronto Academic PressPublication Date: 2024/1/...

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Smashvertising: How to Crush Your Competition with Ads that Buyers Can’t Resist (Cashvertising Series)by: Drew Eric Whit...

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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (Behaviorally Informed Organizations)by...

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How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AIby: Sachiko Scheuing (Author)Publisher: Ko...

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neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAIby: A. K. Pradeep (Author),Anirudh Acharya(Author...