Enterprise Innovation Driven by Design Thinking and Artistic Interventions Under ESG Management Strategies
by: Jing LIU (Author)
Publisher: Springer
Edition: 2024th
Publication Date: 2024/9/12
Language: English
Print Length: 162 pages
ISBN-10: 981975805X
ISBN-13: 9789819758050
Book Description
This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both internally and externally to drive corporate innovation. It compares the current state of design and/or art-driven innovation strategies in Korean and Chinese companies under ESG frameworks, and then discusses the challenges of corporate innovation in these countries. Based on the results of the comparison, the study suggests the future of corporate innovation in China.
About the Author
This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both internally and externally to drive corporate innovation. It compares the current state of design and/or art-driven innovation strategies in Korean and Chinese companies under ESG frameworks, and then discusses the challenges of corporate innovation in these countries. Based on the results of the comparison, the study suggests the future of corporate innovation in China.
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