The Customer-Driven Playbook: Converting Customer Feedback into Successful Products

The Customer-Driven Playbook: Converting Customer Feedback into Successful Products
by Travis Lowdermilk and Jessica Rich
Paperback: 254 pages
Publisher: O′Reilly (31 July 2017)
Language: English
ISBN-10: 149198127X
ISBN-13: 9781491981276
Book Description
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.

To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action.

Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights
Conduct experiments to create a continual cadence of learning
Derive patterns and meaning from the feedback you’ve collected from customers
Improve your confidence when making strategic business and product decisions
Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks
Improve customer satisfaction by creating a consistent feedback loop
Table of Contents
Chapter 1 The Hypothesis Progression Framework and the Customer-Driven Cadence
Chapter 2 Formulating
Chapter 3 Experimenting
Chapter 4 Sensemaking
Chapter 5 The Customer
Chapter 6 The Problem
Chapter 7 The Concept
Chapter 8 The Feature
Chapter 9 Using the Playbooks
Chapter 10 The Customer Playbook: Conducting Customer Visits to Learn More About Your Customers
Chapter 11 The Problem Playbook: Interviewing Customers About Their Problems and Frustrations
Chapter 12 The Concept Playbook: Exploring Your Ideas Using a Concept Value Test
Chapter 13 The Feature Playbook: Testing Your Features Using a Usability Study
OReilly The Customer-Driven Playbook 149198127X.rar