Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
by: Kristopher B. Jones (Author)
Publisher: John Wiley & Sons
Edition: 3rd
Publication Date: 26 April 2013
Language: English
Print Length: 336 pages
ISBN-10: 1118551745
ISBN-13: 9781118551745
Book Description
Your visual, step–by–step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customersThis two–color book is the only guide to search engine optimization that is presented in a visual formatPresents search engine marketing principles including keyword generation, on–site optimization involving website structure, internal linking, URL structure, content creation, off–site optimization, social media optimization and moreAuthor is a popular keynote speaker and panelist at interactive marketing and technology conferencesSearch Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.